Topic: social business

New FTC Rules for Digital Ads – Does Your Online Marketing Pass the Test?

Earlier this month, the Federal Trade Commission updated guidelines for advertising and marketing on the Internet. Entitled “.com Disclosures: How to Make Effective Disclosures in Digital Advertising,” it’s the first revision to the country’s online marketing rules in nearly 13 years, writes Neil Austin at law firm Foley Hoag, and is intended to adapt regulations… Read more »

Social Media and the Olympics: A Lesson in Criticism Response for All Business Owners

[Link: #NBCfail: Twitter, the Olympics, Guy Adams & Justin Bieber] This Bloomberg Law interview with the Electronic Frontier Foundation’s Trevor Timm on a larger issue (the Olympics #NBCFail fiasco and Internet censorship) also underscores an important point for all businesses in the Social Age: silencing online critics doesn’t always work in your favor. That (seemingly… Read more »

Benefit Corporation Now Recognized in California: What Is It?

We’ve been reading with the interest legal analysis and commentary spurred by California Governor Jerry Brown’s recent bill signing spree. Included in the mix: a look at the new Benefit Corporation, a for-profit corporation that has the leeway to also take on objectives usually within the realm of non-profit organizations. Here’s a closer look, from… Read more »