Topic: marketing

New FTC Green Marketing Guidelines Are 100% Eco-Friendly (and Helpful!)

“Earlier this week the Federal Trade Commission (‘FTC’) adopted revised Guides for the Use of Environmental Marketing Claims. The updated ‘Green Guides’ provide the FTC’s current views on when environmental claims may be deceptive. This includes not only general claims that a product is environmentally friendly, but specific claims that a product is compostable, degradable,… Read more »

Telemarketers Beware: Supreme Court Raises Stakes of Telephone Consumer Protection Act Violations

On January 18, 2012, a unanimous Supreme Court ruled that consumers are permitted to file private actions under the Telephone Consumer Protection Act in federal as well as state court. The decision in Mims v. Arrow Financial Services opens the door for additional TCPA complaints, particularly those brought by consumers in states with weaker consumer… Read more »