Topic: ftc

New FTC Rules for Digital Ads – Does Your Online Marketing Pass the Test?

Earlier this month, the Federal Trade Commission updated guidelines for advertising and marketing on the Internet. Entitled “.com Disclosures: How to Make Effective Disclosures in Digital Advertising,” it’s the first revision to the country’s online marketing rules in nearly 13 years, writes Neil Austin at law firm Foley Hoag, and is intended to adapt regulations… Read more »

COPPA Update: FTC Changes Rules Protecting Children Online (Again)

The ink was barely dry on the Federal Trade Commission’s latest set of proposed changes to the Children’s Online Privacy Protect Act – or COPPA – when the agency announced another round of revisions. Why the change? The business community spoke up, and the FTC listened. From law firm BuckleySandler: “In September 2011, the FTC… Read more »

Follow This: Our Latest Business News Feeds on Twitter

We’ve been busy building our latest round of subject-specific business feeds on Twitter. Each of the accounts below features the latest commentary, analysis, and news from leading lawyers and law firms on a given topic – obvious by the title. And, thanks to Twitter’s new embed feature, you can click to FOLLOW any subject that… Read more »

Privacy Policies and Consumer Protection: Are You Keeping Your Promise(s)?

Companies that promise to protect the personal information of their customers but then fail to do so should take particular note of two recent lawsuits. Law firm Loeb & Loeb: “In Szpyrka v. LinkedIn Corporation, in the Northern District of California, hackers allegedly compromised the company’s security system, accessing the passwords of approximately 6.5 million… Read more »

Doc of the Day: Facebook’s Settlement with the FTC is a Wake Up Call for Businesses

Let that be a lesson to you… Sheppard Mullin’s analysis of the Federal Trade Commission’s recent settlement with Facebook (and those with Google and ScanScout) provides a valuable reminder that the FTC is looking closely at privacy policies, and punishing companies that don’t practice what they preach: “The Federal Trade Commission (‘FTC’) is working hard… Read more »

Doc of the Day: Littler on “40 Years of Experience with the Fair Credit Reporting Act”

Littler’s analysis of the Federal Trade Commission’s 40 Years of Experience with the Fair Credit Reporting Act report. Who should read it? Every employer who uses credit reports for employment purposes. Why? “For many years, it was relatively uncommon to see lawsuits or FTC enforcement actions against employers for alleged violations of the [Fair Credit… Read more »

FTC Takes Aim at Misleading Online Marketing: Here’s How

In the 11 years since the Federal Trade Commission issued its “Dot Com Disclosures” guide, the potential for misleading online marketing has exploded well beyond the agency’s initial directives. Read what lawyers on JD Supra are saying about how the FTC plans to update: FTC Invites Public Comments on the Revision of the “Dot Com… Read more »