Topic: advertising

New FTC Rules for Digital Ads – Does Your Online Marketing Pass the Test?

Earlier this month, the Federal Trade Commission updated guidelines for advertising and marketing on the Internet. Entitled “.com Disclosures: How to Make Effective Disclosures in Digital Advertising,” it’s the first revision to the country’s online marketing rules in nearly 13 years, writes Neil Austin at law firm Foley Hoag, and is intended to adapt regulations… Read more »

New FTC Green Marketing Guidelines Are 100% Eco-Friendly (and Helpful!)

“Earlier this week the Federal Trade Commission (‘FTC’) adopted revised Guides for the Use of Environmental Marketing Claims. The updated ‘Green Guides’ provide the FTC’s current views on when environmental claims may be deceptive. This includes not only general claims that a product is environmentally friendly, but specific claims that a product is compostable, degradable,… Read more »

Doing Business Online? 5 Ways to Reduce Legal Risks

“Any online operation should periodically assess its legal exposure to better calibrate its contractual, technological, insurance, compliance and other liability minimizing measures.” (From Limiting Legal Exposure for Online Platforms with a Preliminary Legal Audit by Wahab & Medenica LLC)  Whether you’re selling silk pyjamas, second-hand books, or software, it’s likely that your business has a… Read more »