Register Your Trademark with the USPTO: An Essential Step in Brand Protection

For business owners who want to protect their brand with a trademark, here’s Jaburg Wilk’s Maria Speth on how to file an application with the US Patent and Trademark Office. Some key points:

  • You can register your mark with your state, but federal registration trumps state trademarks
  • A search for similar names should include trademarks that sound or look the same, or have a similar meaning
  • It’s usually not a good idea to apply for a trademark on your own

[Link: Searching and Registering Trademarks with US Patent Trademark Office: Your Brand is One of Your Most Valuable Assets]

Also watch:

[Link: What is the difference between a trademark and a trade name and what are the legal protections for each?]

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