Register Your Trademark with the USPTO: An Essential Step in Brand Protection

For business owners who want to protect their brand with a trademark, here’s Jaburg Wilk’s Maria Speth on how to file an application with the US Patent and Trademark Office. Some key points:

• You can register your mark with your state, but federal registration trumps state trademarks
• A search for similar names should include trademarks that sound or look the same, or have a similar meaning
• It’s usually not a good idea to apply for a trademark on your own

[Link: Searching and Registering Trademarks with US Patent Trademark Office: Your Brand is One of Your Most Valuable Assets]

Also watch:

[Link: What is the difference between a trademark and a trade name and what are the legal protections for each?]

Related reading:

• Trade-Marks in Canada: Selecting a Strong Mark – Dickinson Wright
• Avoid a “Heart Attack”: Promptly Register Your Trademarks – Mintz Levin
• Colors as Trademarks: The Gloves Are On In This Baseball Brawl – Foley Hoag LLP
• Clowning Around With Catch Phrase Trademarks – Winthrop & Weinstine, P.A.
• New Rule Regarding Specimens of Use for U.S. Trademarks – Ladas & Parry LLP
• We May Need a Lawyer for That – Typical Legal Needs for a Startup – Barger & Wolen
• 5 Considerations for Protecting Your Trademark
• Small Business and IP: 5 Issues You Might Not be Considering (But Should!)
• IP Law: Protecting Your Company’s Intellectual Property
• Trademark Law: 5 Tips for Protecting Your Brand

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